💰Google Ads

    Google Ads Success on a Small Budget in Ranchi

    4 min read
    Article 7 of 8

    Google Ads for Small Budgets


    You don't need a huge budget to succeed with Google Ads. Here's how to maximize every rupee.


    Start with the Right Foundation


    1. Define Clear Goals

  1. Lead generation
  2. Phone calls
  3. Store visits
  4. Online sales

  5. 2. Know Your Numbers

  6. Cost per lead target
  7. Customer lifetime value
  8. Conversion rate benchmarks

  9. Budget Optimization Strategies


    Use Negative Keywords Religiously

    Prevent wasted spend by excluding irrelevant searches:

  10. "free" (if you're selling)
  11. Competitor brand names
  12. Job-related terms
  13. DIY searches

  14. Focus on Quality Score

    Higher quality scores mean lower costs:

  15. Relevant ad copy
  16. Optimized landing pages
  17. Good click-through rates

  18. Target Strategically

  19. Start with exact match keywords
  20. Target specific locations (Ranchi, nearby areas)
  21. Use ad scheduling for peak times

  22. Landing Page Optimization


    Your landing page is crucial:

  23. Clear headline matching ad
  24. Strong call-to-action
  25. Fast loading speed
  26. Mobile optimization
  27. Trust signals (reviews, certifications)

  28. Track Everything


    Set up proper conversion tracking:

  29. Phone calls
  30. Form submissions
  31. Purchases
  32. Chat initiations

  33. Start Small, Scale Smart


    Begin with ₹500-1000/day, optimize, then scale what works.

    Google Ads Success on a Small Budget in Ranchi | ITGENIXS Blog